My process adapts depending on what services you choose to move forward with, but it mainly follows as such:

01. DISCOVER: We begin with a discovery call to build trust and understand your brand. This involves client questionnaires and meetings, which extend into coaching and strategy development.

02. STRATEGIZE: Here we’ll dig deeper into your brand’s messaging and audience for clarity. You’ll receive a mood board and color psychology as a launchpad for the next phase.

03. DESIGN: With a solid strategy in place, we transition to visual brand design. Using the one-concept method, I explore multiple directions and refine them to create a succinct brand identity.

04. REFINE: Two refinement rounds ensure alignment with your brand’s core. We collaboratively assess project elements for improvements.

05. EXPAND: After finalizing brand visuals, I’ll craft additional collateral like business cards, letterhead, social media templates, and more.

06. DELIVERY: Once brand visuals are finalized and final payment is received, you’ll receive the complete set of design files, including any necessary collateral items. If needed, print coordination will also be addressed during this phase.

Note on Coaching: If you opt for the full branding process (Strategy and Design), coaching sessions align with your goals and occur alongside the strategy phase and towards project completion.

The short answer is yes. A solid brand strategy simplifies a business owner’s life for years to come. It’s the crucial foundation for your brand, setting the stage for everything that follows. This comprehensive, nearly 30-page document delves into your brand’s values, mission, vision, audience, messaging, competition, and more. It serves as a constant reminder of your brand’s purpose and streamlines decision-making.

If you already have a brand strategy or marketing plan or you’re a new brand, pursuing a brand strategy may not be the right step for you at this moment. Please let me know your situation when you inquire. If you’re unsure, we can discuss the best approach after your inquiry. I’m also happy to share a real brand strategy document example to assist your decision-making! Feel free to ask. 😊

Beyond brand design, I offer a wide range of services, including collateral items like websites, stationery, social media templates, presentations, and workbooks. Please share your specific needs, and I’ll tailor my services accordingly.

Please see the next question for specifics on websites.

The short answer is yes. There are three main options when it comes to building a website:

01. Having a completely customized website built for you from scratch. This requires a collaboration between a designer (me) and a developer (not me).

02. Building the website yourself with a platform such as Squarespace, Wix, Weebly or Wordpress.

03. The hybrid option is having a designer (me) build a semi-custom website for you using one of the DIY platforms mentioned above.

The first option is usually the most wowing, but also the most expensive. The second is the cheapest, but the results and time it’ll take you is a gamble and can be the most frustrating. The third, like Goldilocks in Mama Bear’s bed, is just right. It can give you a beautiful result, without the headache of doing it yourself.

Each client’s needs are going to be different and some clients might have previous experience with design or coding to feel comfortable doing it themselves and others might not. My recommendation is to assess where your time is most valuable and if this is a task you dread.

Disclaimer: I am not a Web Developer. While I have some coding experience, it’s only enough to make customizations to a website and not to build one from scratch. I know my limits and stay in my lane.

Project timelines are flexible and tailored to each project’s scope and client responsiveness. Typically, projects involving both strategy and design span 6 to 8 weeks. Additional collateral items, such as website design or print materials, extend the timeline. Specific timelines will be provided upon proposal approval.

For strategy-only projects, expect a 2 to 3-week timeline. Coaching sessions are scheduled by the hour, offering a flexible schedule to accommodate your needs.

This is truly up to you and where you’re at with your business. This could mean working through a social media strategy. For others, it could mean evaluating their existing systems. It could also be like therapy for those who feel burnt out or like they might be ready to throw in the towel. This will very much vary person to person and business to business.

Each project is unique, shaped by your specific business goals, which we’ll thoroughly explore as we kickstart the project. Coaching sessions are seamlessly integrated into the brand strategy and design process, tailored to the business owner’s objectives.

Our coaching sessions are a vital support, whether you’re launching or re-launching your branding, or introducing new products, services, or programs.

For both new and existing clients, I also offer standalone coaching services to address various challenges or engage in collaborative brainstorming.

Each project I work on is unique, and I’ll create a custom proposal tailored to your specific needs. The investment varies based on complexity, deliverables, and the collateral items you require. However, most clients typically fall within the $5-10k range for full branding, strategy, and coaching.

Your branding journey is a serious investment in your business, personal growth, and livelihood. To make it accessible, I offer flexible payment plans. Typically, larger projects are split into three payments over 3-6 months, but longer-term plans may be available upon request.

Remember, you don’t need to do everything at once. We can establish an ongoing partnership, allowing you to grow your branding gradually. I’m here to support your journey and be a part of your growth.

To ensure each project receives the attention it deserves, I limit the number of new projects I take on at any given time. If you’re interested in working together, please reach out to inquire about my current availability. If I’m unable to start your project immediately, I’m more than happy to schedule it for a later time that works for both of us.