Soul Sprout Coaching is a concept brand created for a hypothetical life coach whose mission is to support introverted individuals in thriving both personally and professionally. The brand explores how coaching can help introverts better understand their energy, honor their limits, and embrace the quiet strengths that set them apart.

This project began with an in-depth brand strategy process, where I defined the core values, purpose, and ideal audience for the concept. From there, I developed a full visual identity system, including a primary logo, secondary logo, brand marks, custom pattern, font system, color palette, and comprehensive brand guidelines.

The visual direction is designed to feel calm, grounded, and quietly confident—reflecting the inner world of the introverted client this brand aims to serve. Print applications, including branded stationery and workbooks, helped bring the identity to life in tangible, thoughtful ways.

This concept served as a creative exploration of how brand design can support coaches and service providers in presenting themselves with clarity, intention, and authenticity.